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【天敏】?
[Sohu IT News March 6 , according to foreign media reports,Cheap Wigs Canada, the online music radio service Pandora CEO Joe ? Kennedy (Joe Kennedy) recently said in an interview that the company will be in the advertising market in direct competition with traditional radio stations to boost its advertising revenue.
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Kennedy said in May this year ,?postId=107388, advertisers will be able to Pandora and traditional radio listening figures for comparison. Pandora s new approach will eliminate advertising cooperation between buyers and Pandora obstacles. National radio advertising market annual amount of up to $ 14 billion .
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Previously,Party Dresses Sale, advertising buyers must own investigation Pandoras listening figures . Kennedy said that this cooperation will help simplify the process , allowing Pandora to win more favor of advertisers .
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"Pandora radio advertising in the traditional system, and under them equal competition ,Hair Wigs Canada,?mod=viewthread&tid=26963," Kennedy said.
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marketing firm Strata from January this year in its advertising network by adding Pandoras relevant data , another advertising company Mediaocean currently being tested and will be available by the end of April Pandora relevant data. In cooperation with these two advertising agencies in 1000 or so.
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Pandora is scheduled for March 7 release quarterly earnings , earnings will be listed in Pandora through Strata for advertising sales related data. As of January this year , Pandora total of 65.6 million subscribers,Louis Vuitton Schweiz Sale, representing 8% of American radio audience .
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Currently , Pandora s music service costs grew faster than advertising sales growth . From February to the end of October last year ,Louis Vuitton Taschen For Sale, the music costs rose 81% , while the growth rate of only 59% of advertising revenue . To save expenses ,Cheap Party Dresses, Pandora users will move from this month s free listening time limit is reduced to 40 hours. ( Nagon ) |
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發(fā)表于 2013-8-29 13:36
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